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In 1999, after seeing an official Franklin & Marshall sweatshirt, a company based in Verona, Italy began producing clothing in a vintage 1950s collegiate-style with the words "Franklin and Marshall" on them. F&M alumni began to report seeing F&M merchandise for sale in Europe, which puzzled the college.
In 2001, Tim McGraw posed for publicity photos wearing a "Franklin Marshall Wrestling" t-shirt, one of which was included in the CD booklet for his album Set This Circus Down. When many asked Franklin & Marshall College about its nonexistent connection to the singer, the college investigated and discovered that the Franklin Marshall Clothing> company was using its name without permission. In 2003, the college licensed the name to the company so it could sell its products, many of which omit Franklin & Marshall's ampersand, in the United States.
Franklin & Marshall Clothing Company is an Italian company that creates and produces clothing and accessories inspired by the American Vintage College spirit, as exemplified by Franklin & Marshall College….
Franklin & Marshall Clothing Company is the owner of the brand in all countries excluding in the USA where is a licensee of the college’s name but is not in any other way affiliated or endorsed by Franklin & Marshall College.
The clothing company, which owns the rights to "Franklin & Marshall" outside the United States, states that its designs are "inspired by the American Vintage College spirit, as exemplified by Franklin & Marshall College." Most of its products are made in Italy and are much more expensive than the Champion-produced licensed apparel the college's bookstore sells. As of 2011 the company has six stores in Athens, Milan, Tokyo, and Paris, and also sells through high-end stores like Selfridges in Britain. Although it no longer sells its products in the United States due to poor sales, in 2010 the company pledged to donate $130,000 to the college's scholarship fund.